Let Your Customers Do Your Work for You!
Posted by Sophia Greenaway on Tue, Sep 29, 2009
Word of Mouth = A Small Business' Best Friend
In the shuffle of online pop-ups, flashy print ads and infectious radio jingles, it's easy to overlook the tried and true method of expanding your company's customer base - a great recommendation from your current clientele. Although the reach of the previous methods are significant, the conversion rate from prospect to customer isn't comparable.
Case in point is the corner ice cream shop that's been in the same place for years
and on those steamy summer days, have greeted the taste buds of generations. This small business has become a community's landmark of dependability and even though it doesn't have the best parking or trendiest display window continues to build patronage year after year.
Today, modern methods have made spreading the word easier - with online customer reviews being accessed countless times and never expiring. So the next time your ponder how to get more customers in the door, remember a good review is worth a thousand ads!